Traditional path
Ad → website → form → wait for follow-up
High drop-off rates, delayed leads, and friction between click and response.
Gupshup's Exclusive Partner Meetup!
Add WhatsApp to Your Meta Performance Playbook.
Turn ad responses into conversations with Gupshup.
WhatsApp
Qualify
Retarget
Convert
Register for Meetup
The shift
The click is no longer the end of the story.
Your team already knows how to find the right audience, build creative, manage spend and improve campaign performance. Gupshup adds a conversational path after the click.
Conversational path
Ad → WhatsApp → qualify → sales
Instant engagement, phone-number capture, and automated qualification right on WhatsApp.
Introducing Amplead
One place to run the WhatsApp journey after the ad.
Connect Click-to-WhatsApp campaigns, build guided conversations and understand what each lead does next.
Launch:
Connect Meta ads and WhatsApp.
Qualify:
Guide leads through useful questions.
Understand:
See source, responses and intent.
Re-engage:
Follow up by journey stage.
The useful part
A conversation becomes a customer profile.
01
Source
Which campaign, ad set and ad started the conversation?
02
Need
What did the prospect ask about and which answers did they share?
03
Intent
Did they complete the journey, request a call or leave early?
04
Next action
Which segment and follow-up fits where they are now?
Built for agencies
Keep your marketing stack. Add one more channel.
Designed seamlessly for performance marketers and agencies to deploy conversational campaigns with zero engineering friction.
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Completely UI-based product — no integrations required
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No API build
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No developer team required
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No new bot platform to assemble
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No need to replace your Meta tools, CRM or website
What your agency can offer
Add WhatsApp services to every campaign.
Expand client retainers with actionable conversational touchpoints.
Qualify leads
Build guided WhatsApp journeys for each campaign.
Retarget by intent
Follow up based on answers and journey stage.
Report outcomes
Show what happened after the click.
Event agenda
Roadshow Agenda · 29 October
A focused afternoon of insights, product deep dives, and agency networking.
- 14:30–15:00
Arrival & Registration
Coffee, introductions and agency networking.
- 15:00–15:30
The Shift: From Clicks to Conversations
Where performance marketing is heading.
- 15:30–16:10
Why WhatsApp, Why Now?
Instant interaction, phone-number capture, qualification and lower friction through WhatsApp.
- 16:10–16:45
Meta Ads + WhatsApp : The New Performance Playbook
Turn existing campaigns into conversational journeys.
- 16:45–17:05
Break, Refreshments and conversation.
Informal chats and refreshments.
- 17:05–17:45
Introducing Amplead 2.0
See how agencies can add WhatsApp without building new technology.
- 17:45–18:20
Measure What Happens Next
First-party signals, milestones, analytics and CAPI.
- 18:20–18:50
What Agencies can Build & Sell?
How agencies can extend their service portfolio.
- 18:50–19:10
Open Q&A and Networking
Answers to all your questions with gupshup team and meeting fellow agencies.
About Gupshup
Built for conversations at global scale.
Gupshup helps businesses and partners create conversational experiences over WhatsApp. The technology brings together engagement, automation and commerce, helping brands move from campaign discovery to meaningful customer action.
Global reach:
Supporting business messaging across diverse markets and customer journeys.
WhatsApp expertise:
Tools and infrastructure built for scalable, measurable conversations.
Partner-led growth:
Helping agencies and technology partners build new customer solutions.