Gupshup's Exclusive Partner Meetup!
META 2.0:
Understand the New WhatsApp Ecosystem
Acquire
Engage
Retarget
26
OCT
Join us in Madrid
Share your details to register for the event.
Gupshup in numbers
Scale proven in every hemisphere
3x
Meta Partner of the Year
2023, 2024 and 2025
The shift
WhatsApp is no longer just a messaging API.
The ecosystem is expanding across identity, account structures, marketing, AI, Voice, commerce and customer journeys. For CPaaS, the question is no longer just how to connect to WhatsApp — it’s what you can build on top of it.
Acquire
Bring prospects from discovery and advertising into direct conversations.
Engage
Use richer experiences, automation, AI and human assistance to move customers forward.
Retarget
Reconnect with customers and create relevant, repeat interactions.
Why Madrid · Why now
Spain already messages. The next opportunity is what you build on top.
Changing Meta Ecosystem
94% use WhatsApp every month. Spain is already a WhatsApp-first market. AI, Voice and new capabilities are expanding what partners can build.
The opportunity is huge
55% of sales teams use WhatsApp to attract customers and generate sales, and 37% of marketing teams have integrated WhatsApp for lead generation and communication strategies.
Build for outcomes
Millions of business conversations happen daily across WhatsApp - customers now expect measurable ROI from every interaction.
META 2.0:
What’s new in the WhatsApp ecosystem?
Messaging Model
Performance Model
Performance Model
The messaging model is changing. Customers are no longer looking only at message volume—they expect measurable ROI from every conversation.
Gupshup will translate new WhatsApp capabilities into simple use cases, partner opportunities and clear customer value.
One number. Multiple integrations.
Connect multiple integrations to one WhatsApp number with flexible routing, shared context and separate billing.
Keep the app. Add the API.
Use the WhatsApp Business App and Business Platform on the same number, without disrupting existing workflows.
Take control of campaign economics.
Set the maximum amount you’re willing to pay for marketing message delivery and manage campaign spend with greater control.
Move from chat to call.
Let customers switch from messaging to a WhatsApp call without leaving the conversation.
Bring AI into every conversation.
Use Meta Business Agent to answer questions, recommend products and support customers at scale.
Move beyond phone-number identity.
Explore how usernames can change discovery, privacy and customer identity on WhatsApp.
Built for Madrid’s business landscape
Use cases your customers can understand immediately.
Translate platform features into offers for sectors where Madrid is strong—and where conversational journeys remove real friction.
Travel & hospitality
Booking, concierge and disruption support
Qualify travel intent, confirm reservations and move urgent service from chat to voice.
10:1487%
MH
Madrid Central Hotel ✓online
Today
Booking confirmed · MCH-2841Hello Ana, your room is ready for check-in on 25 October from 15:00.
Thanks! My flight lands at T4 at 13:20. Can you arrange pickup?
Yes—your driver can meet you at T4 Arrivals at 14:00. The fixed fare is €35.Confirm airport pickup
Message
Retail & commerce
Discovery, offers and cart recovery
Connect ads to guided shopping, personalized recommendations and post-purchase care.
13:0272%
MR
Moda Madrid ✓Business account
Today
Hi, I saw your navy jacket in an Instagram ad. Is size M available?
Navy City Jacket · €89Yes, size M is in stock. Would you like delivery or pickup in Gran Vía?Choose fulfilment
Pickup today, please.
Message
Financial services
Onboarding, reminders and assisted service
Guide customers through secure steps, send utility updates and escalate complex needs.
09:4191%
FB
Finanza Bank ✓Official account
Today
Application update · •4821Your identity check is complete. Please review and sign the account agreement in our secure portal.Continue securely
I’m seeing an address error. Can someone help?
Connecting you to an onboarding specialist...
Message
Mobility & property
Lead qualification and appointment booking
Capture intent, route high-value prospects and schedule viewings, demos or consultations.
17:2164%
MP
Madrid Properties ✓replies instantly
Today
Hi, I’m interested in the two-bedroom flat in Chamberí. Is it still available?
Yes. It’s €1,850/month, furnished, and available from 1 Nov. When can you view?
Can I view it tomorrow after 17:00?
Viewing bookedTomorrow · 17:30 with Elena
Message
26 October · Madrid
Your WhatsApp growth briefing—live in Madrid.
An afternoon built around the questions ISVs are asking: what is changing, what can we build, where is the ROI and how do we take it to market?
- Format
- Executive Briefing & ISV Showcase
- Schedule
- 14:30 – 19:10+ (9 Sessions)
- Location
Hilton Madrid, Spain
- 14:30–15:00Welcome
Arrival & registration
Coffee, introductions and partner networking.
- 15:00–15:30Market briefing
Spain is messaging: where the market goes next
What Gupshup is seeing across the ecosystem and where Madrid's ISVs can create new value.
- 15:30–16:10Deep dive
WhatsApp 2026: the features changing the roadmap
WAME, COEX, MM Max Bid, Voice, Meta Business Agent and Usernames—explained without the jargon.
- 16:10–16:45Commercial track
From features to outcomes: the ISV opportunity
How to package new capabilities, demonstrate ROI and strengthen customer experiences.
- 16:45–17:05Intermission
Break
Refreshments and conversation.
- 17:05–17:45Solutions showcase
Use cases Madrid businesses can adopt now
Practical journeys for travel, retail, finance, mobility, property, service and commerce.
- 17:45–18:20Architecture
Build, launch and scale with Gupshup
Onboarding, APIs, solution design and the path from first integration to customer expansion.
- 18:20–18:50Executive panel
What ROI looks like in the real world
How conversational journeys influence lead quality, conversion, service efficiency and retention.
- 18:50–19:10Interactive
Open Q&A
Your questions on use cases, delivery and market readiness.
- 19:10 onwardsReception
Networking
Meet peers, Gupshup leaders and the local partner community.
Meet the Gupshup team
The people behind the roadmap are coming to Madrid.
Meet the teams who can help move an opportunity from idea to integration, launch and growth.
Anindita Guha
Senior Vice President – Growth
Gupshup
Andres Guerrero
Sr. Manager Business Development
Gupshup
John Silva
Manager - Customer Success
Gupshup
About Gupshup
Global scale. Local possibilities.
Gupshup helps businesses and technology partners build conversational experiences over WhatsApp.
WhatsApp Business Platform expertise
APIs and tooling built for partners
Enterprise-grade scale and reliability
Close collaboration with the Meta ecosystem